Level
All Level
Session
30
Live Project
1
Job Support
Yes
Duration
6 Weeks
Do you know why Digital Marketing has been a more remunerative career option than ever!
Nowadays, where more and more activities are centered online, digital marketing becomes one of the most effective ways to build customer relationships and promote your organization’s products or services. We are ready to bring all the necessary skills to design, build and manage the effective online digital media campaigns. The main aim of this digital marketing course is to provide participants with a clearly defined set of practical digital skills.
Our certification training begins with an overview of the digital marketing and then takes a detailed look at opportunities and platforms with emerging technologies in marketing. The whole curriculum is designed and updated as per the latest digital marketing industry standards and some major modules covered like SEO Training, Google Adwords Training, Social Media Marketing, Mobile Marketing, Affiliate Marketing and Email Marketing. The whole course is online and contains variety of videos, articles, pdf and stories.
By the end of this course, you can easily pull your marketing ideas according to your organization demand.
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Key Features
- Help you to Prepare for OMCP, Google AdWords, Google Analytics, and other marketing exams.
- Designed by highly skilled marketing professional.
- Learn to implement social media, social advertising and content marketing.
- Measure digital campaign success by using web analytics and data.
- Best suited for those who are willing to make their career in marketing, website development, and small business owners.
Curriculum
- Need of Marketing in the Real World
- Integrated Digital Marketing- The Phygital
- Current trends in Digital Marketing
- Digital Marketing Various Mode- Free, Paid and Owned
- User Experience, Target Digital Audience, and Own Primary asset
- Future Careers scope in digital marketing
- Overview of Branding, Online Consumer, and their expectationsÂ
- Marketing Research Fundamentals
- Keyword Research, Various Types of Keyword and Planning, Competitive Keyword Analysis
- Competitors website and SWOT Analysis
- Various Tools for effective keywords and Meta Descriptions.
- Email Marketing and Campaign
- Basic Principle of SEO
- Various Techniques of SEO – On Page and Off Page
- On Page Optimization: Landing Page, Metadata, URL Canonical, H1 tag Optimization and Google Webmaster.
- Off Page Optimization: Link Building, Alexa Ranking, Backlinks, Directory, Press Release and Blog postingÂ
- Google Place and Business ListingÂ
- Overview of Social media networks
- Various social media channels
- Social Media optimization Techniques
- Facebook, Instagram, Twitter, Google Plus, Linkedin Yelp and other Business Page Creation
- Video Marketing – YouTube, Pinterest
- Uses of Hashtag and Optimization Â
- Image and Banner optimizationÂ
- Content Creating Strategy
- Content Marketing Strategy for social mediaÂ
- Â Content Marketing Channels
- Own, Earned and Paid Channels
- Measure ROI of your content
- Content Marketing Funnel
- Lead Scoring
- Automation Tool
- Predictive CRM
- Integrated marketing, sales and marketing alignment
- Introduction to Mobile Branding
- Various Mobile Channels
- Mobile Responsive Design
- Mobile apps, SMS, QR Codes
- WeChat, Weibo and WhatsApp
- Introduction to Google Analytics
- Various Traffic Sources
- Visitors Analysis
- Data Analysis
- Actionable Insights, Business Value and the Big Picture
- Demographic Market and Segmentation
Certificate
Google offers professional accreditation in Google AdWords to individuals who demonstrate expertise in all aspects of AdWords.
There are six certification exams related to AdWords offered by Google. For one to get certified, they need to take AdWords Fundamentals assessment and one of the following five exams:
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
Question Pattern –Â 65-100 multiple-option Question
Duration: 90 -120 Minutes to complete all the question
Passing Score – 80%
Registration fee – Free
Retake – One Day Wait Â
Prerequisites – No prerequisites are Needed
Google Analytics Certification exam conducted by Google to prove your knowledge in Digital Analytics Â
- Question Pattern –Â 70 multiple-option Question
- Duration: 90 Minutes to complete all the question
- Passing Score – 80%
- Registration fee – Free
- Retake – One Day Wait Â
- Prerequisites – No prerequisites are Needed
FAQ
The main objective of this course is to make you know about customer behavior, finding goals, selecting search queries.
People who are looking to upgrade their resume or start their career in Digital Marketing.
- Instructor- Led learning
- Receive access of online tutorials
- Project work from industry experts
The predictions are saying that there are more than 150000Â jobs are waiting for digital marketing professionals.Â